Creating an animated text gradient with CSS

Text gradients have become increasingly popular in modern web design, giving websites a fresh and dynamic look. One excellent example of this trend is Apple's iPhone 14 landing page, where they showcase a stunning animated text gradient.

Animated text gradient on iPhone 14 landing page

Other example on the new Reflect website

Animated text gradient on Reflect website

The code

hello, animated text gradient

<span>hello, animated text gradient</span>

span {
background: radial-gradient(
circle at 100%,
#8678f9 50%,
#c7d2fe 75%,
#9a8dfd 75%
font-weight: 600;
background-size: 200% auto;
color: #000;
background-clip: text;
-webkit-text-fill-color: transparent;
animation: animatedTextGradient 1.5s linear infinite;
@keyframes animatedTextGradient {
to {
background-position: 200% center;

What we do here is:

  • background: radial-gradient(...): Creates a radial gradient with a circle at 100%, using the specified color stops.
  • background-size: 200% auto: Sets the background size to 200% width and automatically adjusts the height.
  • background-clip: text: Clips the background to the text content.
  • -webkit-text-fill-color: transparent: Makes the text fill transparent (for webkit-based browsers).
  • animation: animatedTextGradient 1s linear infinite: Applies the animatedTextGradient animation with a duration of 1s, a linear timing function, and infinite repetition.
  • @keyframes rule defines the animatedTextGradient animation, which animates the background position from its initial value to 200% center, creating a smooth gradient movement effect.

Tailwind CSS

If you prefer using Tailwind CSS, here's the equivalent code written with React:


module.exports = {
theme: {
extend: {
animation: {
"text-gradient": "text 1.5s linear infinite",
keyframes: {
text: {
to: {
backgroundPosition: "200% center",

Then we use our animate-text-gradient, we use a background image with a linear gradient with the same color stops as the previous example, and we set the background size to 200% auto, the background clip to text, and the text color to transparent.

export const AnimatedTextGradientTW: React.FC = () => {
return (
className="animate-text-gradient bg-gradient-to-r from-[#b2a8fd] via-[#8678f9] to-[#c7d2fe]
bg-[200%_auto] bg-clip-text text-transparent"
hello, animated text gradient

Published: 5/5/2023

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